Helping small-business owners
& new entrepreneurs since 1985

The Entrepreneur's Toolbox

Before any entrepreneur can build a comprehensive plan and strategy, he or she must first establish goals and objectives, which give him or her targets to aim for and provide a basis for evaluating performance.  Without them, you will not know where your enterprise is going or how well it is performing.


Goals are the broad, long-range attributes that your enterprise seeks to accomplish.  For example, do you want to boost market share, improve cash flow, enter a new market, or increase revenues?


Objectives are specific targets of performance.  Objectives may concern profitability, productivity, growth, efficiency, markets, financial resources, physical facilities, organizational structure, and social responsibility. 

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