Helping small-business owners
& new entrepreneurs since 1985

The Entrepreneur's Toolbox

Before any entrepreneur can build a comprehensive plan and strategy, he or she must first establish goals and objectives, which give him or her targets to aim for and provide a basis for evaluating performance.  Without them, you will not know where your enterprise is going or how well it is performing.

Goals

Goals are the broad, long-range attributes that your enterprise seeks to accomplish.  For example, do you want to boost market share, improve cash flow, enter a new market, or increase revenues?

Objectives

Objectives are specific targets of performance.  Objectives may concern profitability, productivity, growth, efficiency, markets, financial resources, physical facilities, organizational structure, and social responsibility. 

Fish Park Consulting | 978.249.0435 or 413.218.8763 | ray@fishparkconsulting.com